Hey Lucy,
close more loans.
Lucy reads your documents, pre-qualifies borrowers, makes the calls, and follows up relentlessly — so you stop chasing and start closing.
No credit card required · Live Consultation
One command. Lucy handles the rest.
- Document Intelligence
- Outbound Voice & SMS
- AI Pre-Qualification
- Built for Mortgage
“LoanFlo allows us to stop chasing down borrowers and focus on closing. A must have for today’s lending environment!”
The future of loan origination.
Origination Reimagined.
One platform for your digital assistant, leads, docs, and loan apps.
Not an Assistant — A Co-Worker.
Like a team member who never clocks out. Lucy chases leads, books appointments, and follows up — automatically.
Your Documents, Decoded.
AI that reads paystubs, tax returns, and bank statements — and gives you the numbers that matter in seconds.
LoanFlo is the first full-stack AI platform built from the ground up for mortgage. Not retrofitted. Not bolted on. Purpose-built.
How It Works
Let Lucy do the Chasing
Tell Lucy what you need
Speak or type a plain-English directive or Create automated AI campaigns. — 'Follow up with everyone who hasn’t responded in a week,' 'Call Gary and get his paystubs,' 'Pre-qualify the Johnson file.'
Lucy goes to work
She reads your documents, runs income and DTI analysis, places outbound calls, sends texts, and follows up automatically — working every lead until the goal is met.
You just close
Lucy alerts you when a lead is ready. You step in to close. No more chasing paystubs, no more forgotten follow-ups, no more leads falling through the cracks.
Features
Everything your bird dog needs.
One platform that reads, calls, qualifies, and follows up — while you focus on what only you can do.
AI Campaigns
Give Lucy a plain-English directive and she executes autonomously — voice calls, SMS, email, follow-ups — until the goal is done.
Document Intelligence
Lucy reads paystubs, W-2s, bank statements, and 1003s. She extracts income, flags red flags, and updates your CRM automatically. No more manual data entry.
Outbound Voice, SMS & Email
Real outbound calls from your number — not just notifications. Lucy calls, texts, and emails on your behalf and never forgets a follow-up.
AI Pre-Qualification
Upload the docs, ask Lucy to pre-qual the file. She runs DTI, verifies income, and surfaces the right loan product in seconds.
Built-in Mortgage CRM
Full pipeline management purpose-built for mortgage — loan stages, borrower profiles, notes, tasks, and 1003s — all in one place.
Borrower Portal
A secure, branded portal where borrowers upload documents directly. Lucy receives them, reads them, and alerts you — all automatic.
Built-in Agency Guidelines
Never dig through Fannie, Freddie, VA, or FHA handbooks again. Just ask Lucy your scenario questions and get instant, cited answers.
Smart Lists
Segment borrowers by stage, rate, LTV, last contact — anything in the CRM. Build a list once and Lucy keeps it live as data changes.
Email & SMS Blasts
Send targeted blasts to any Smart List. Personalize with borrower fields and let Lucy draft the copy if you want.
Website Lead Widget
Drop one embed snippet on your site. Captures leads, kicks off intake, and routes them straight into your pipeline.
Document Intake Anywhere
Borrowers upload docs by text, email, or portal. Everything lands in the loan file, parsed and ready for review.
Vision Analysis & Calculations
Lucy reads paystubs, IDs, and bank statements visually — then runs the math: gross-up, averaging, qualifying income.
Unlimited Free Users
Invite your whole team on the Free plan. No per-seat tax for processors, assistants, or admins on the core CRM.
Proposal Builder
Build a beautiful, branded loan proposal in seconds and send it to your borrower instantly — terms, payment breakdown, costs, and next steps in one polished view.
Lucy In Action
Just say the word.
Real commands. Real results. No setup, no sequences, no clicking through menus.
📞 Calling Gary Jameson...
✓ Call placed. Follow-up SMS queued for +2 hours if no docs.
I'll notify you the moment documents land.
🔍 Pulling data from your CRM...
✓ Found 31 contacts. Saved as 'Equity Leads' list.
Ready to launch a campaign? Just say the word.
📄 Reading uploaded documents...
✓ DTI: 38.4% · Income verified · No red flags.
Recommended: Conv. 30yr. File looks strong.
📋 Scanning your pipeline...
✓ 14 contacts identified. Campaign started.
Voice + SMS sequence activated. I've got it covered.
Lucy understands context, takes autonomous action, and updates your CRM automatically.
Day One Ready
Bring your entire pipeline.
We handle the rest.
Don't start over. Import your leads, borrower history, and existing pipeline in minutes — then hand it to Lucy.
Book a DemoSecurity
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Pricing
Start simple. Scale up when Lucy works.
Per-user pricing. No contracts. Cancel anytime.
Just want the mortgage CRM without the advanced AI features? Sign up free — unlimited users, no demo, no card.
- Full mortgage CRM
- Unlimited team members
- Digital 1003 + Loan Pipeline
- MISMO 3.4 import/export, document uploads, proposal builder
- Smart Lists & pipeline management
- Day-one CSV / CRM import
The full CRM and AI co-pilot for LOs who want to work smarter. Lucy assists. You do the outreach.
- Everything in Free
- Lucy AI Copilot (chat + voice in-app)
- Vision analysis & calculations
- Email & SMS blast campaigns
- Lucy-built campaign sequences
- Integrated Agency Guidelines
- AI pre-qualification
The full bird dog. Lucy makes the calls, sends the texts, and runs the campaigns — autonomously.
- Everything in Copilot
- Lucy outbound voice calls
- Lucy outbound SMS
- Lucy outbound email campaigns
- Agentic AI campaigns
- Website widget & lead capture
- Priority support
Copilot and LOA require a connected account and an auto-refill wallet for outbound usage beyond the monthly allowance.
Stack Replacement
What you'd pay to piece this together.
Most LOs are duct-taping a generic CRM, an email platform, and an AI add-on — and still don't have a mortgage workflow.
And none of them know what a 1003 is.
FAQ
Common questions.
Ready to stop chasing leads?
Book a 30-minute live Consultation. We'll show you what Lucy can do with your actual pipeline — not a canned script.
No credit card. No contracts. Just 30 minutes.